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Permission marketing

Paperback • 2002 • English • 1. edition

Permission marketing: turning strangers into friends, and friends into customers

By Seth Godin

0 Ratings • 0.0 of 5

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About the book

Traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers, Permission marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those customers who may have expressed an interest in learning more about the product, Permission marketing enables companies to develop long-term...Show more

Sales and marketing

Book details

ISBN

9780743221429

Publisher

Free Press Business

Published year

2002

Language

English

Edition

1

Original title

Permission marketing

Format

Paperback

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Reviews · 0

0 Ratings • 0.0 of 5

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