The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Sales and marketing
  1. Home
  3. Genres
  7. Sales and marketing
Permission marketing

Paperback • 2002 • English • 1. edition

Permission marketing: turning strangers into friends, and friends into customers

By Seth Godin

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption marketing and, as companies are discovering, it no longer works. Instead of annoying potential customers, Permission marketing offers customers incentives to accept advertising voluntarily. By reaching out to only those customers who may have expressed an interest in learning more about the product, Permission marketing enables companies to develop long-term...Show more

Sales and marketing

Book details

ISBN

9780743221429

Publisher

Free Press Business

Published year

2002

Language

English

Edition

1

Original title

Permission marketing

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing

Marketing

Paul Baines

Loved How to Rethink Marketing for Tech Products

Loved How to Rethink Marketing for Tech Products

Martina Lauchengco

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Social Media

Social Media

Jason McDonald

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

Relationship marketing in the digital age

Relationship marketing in the digital age

Robert W.

Marketing Rebellion The Most Human Company Wins

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Marketing rebellion

Marketing rebellion

Mark Schaefer

The 1-Page Marketing Plan

The 1-Page Marketing Plan

Allan Dib

Your Ad Ignored Here

Your Ad Ignored Here

Tom Fishburne

Inside the Mind of the Shopper

Inside the Mind of the Shopper

Herb Sorensen

Introduction to neuromarketing & consumer neuroscience

Introduction to neuromarketing & consumer neuroscience

Dr. Thomas

Marketing Ethics & Society

Marketing Ethics & Society

Music Marketing for the DIY Musician

Music Marketing for the DIY Musician

Bobby Borg

The new rules of marketing & PR

The new rules of marketing & PR

David Meerman

Do It! Marketing

Do It! Marketing

David Newman

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

The Power of Customer Misbehavior Drive Growth and Innovation by Learning from Your Customers

M. Fisher

Influence What it Really Means and how to Make it Work for You

Influence What it Really Means and how to Make it Work for You

Jenny Nabben

Brand Thinking and Other Noble Pursuits

Brand Thinking and Other Noble Pursuits

Debbie Millman

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

The Icarus Deception - How High Will You Fly?

The Icarus Deception - How High Will You Fly?

Marketing planning

Marketing planning

Stephan sorger

The 11 Laws of Likability

The 11 Laws of Likability

Michelle Tillis

Principles of marketing

Principles of marketing

Philip Kotler

How to market to people not like you

How to market to people not like you

Kelly McDonald

Relationship Marketing Exploring Relational Strategies in Marketing

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

The new rules of marketing and PR

The new rules of marketing and PR

David Meerman

Linchpin: Are You Indispensable?

Linchpin: Are You Indispensable?

Seth Godin

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms

Paul Roetzer

All marketers are liars

All marketers are liars

Seth Godin

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Selling Today Creating Customer Value

Selling Today Creating Customer Value

Gerald L. Manning

Buzzmarketing Get People to Talk about Your Stuff

Buzzmarketing Get People to Talk about Your Stuff

Mark Hughes

The fall of advertising and the rise of PR

The fall of advertising and the rise of PR

Al Ries

Positioning: The battle for your mind

Positioning: The battle for your mind

Al Ries,

Network marketing

Network marketing

Raymond K. Hung

The Sell

The Sell

Fredrik Eklund

This Is Marketing

This Is Marketing

Seth Godin

Digital Marketing

Digital Marketing

Alan Charlesworth