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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Paperback • 2014 • English

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

By Ryan Holiday

0 Ratings • 0.0 of 5

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About the book

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy--growth hacking--to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and bus...Show more

Sales and marketing

Book details

ISBN

9781591847380

Publisher

Penguin Publishing Group

Published year

2014

Language

English

Original title

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Format

Paperback

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