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The Startup Way How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth

Paperback • 2017 • English • 1. edition

The Startup Way How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth

By Eric Ries

0 Ratings • 0.0 of 5

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About the book

In The Lean Startup, Eric Ries, entrepreneur in residence at Harvard, serial entrepreneur, and founder of the Lean Startup meetups, showed how ideas from the startup world such as constant iteration, minimal viable products (or MVPs), and constantly testing business hypotheses with customers to determine when to persevere, and when to pivot, now turns his attention to established, mature companies and organizations. For the past four years, Ries has been working closely with companies such as GE...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9781524762391

Publisher

Currency

Published year

2017

Language

English

Edition

1

Original title

The Startup Way How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth

Format

Paperback

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