International Marketing

Paperback • 2014 • 1. edition

International Marketing

By Pervez Ghauri, Philip R. Cateora

0 Ratings • 0.0 of 5

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About the book

Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today's dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner.You will discover:*The importance of international marketing to creating growth and value*The management practices of companies, large and small, seeking market...Show more

Book details

ISBN

9780077148157

Publisher

McGraw-Hill Education - Europe

Published year

2014

Language

Edition

1

Original title

International Marketing

Format

Paperback

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