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About the book
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. This book will give examples and specifics of how companies can transform through Customer Obsession. This book will address the pains of transforming organizational charts, leadership roles and responsibilities and strategies, so the whole company works to...Show more
Book details
ISBN
9781119572763
Publisher
John Wiley & Sons Inc
Published year
2020
Language
Edition
1
Original title
The Customer Obsessed Company
Format
Hardcover
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