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About the book
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods dev...Show more
Book details
ISBN
9780566076893
Publisher
Gower Publishing Ltd
Published year
1995
Language
English
Original title
Spin-Selling
Format
Paperback
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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
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1 Ratings • 5.0 of 5