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Making Innovation Work

Hardcover • 2005 • English • 1. edition

Making Innovation Work: How to Manage it, Measure It, and Profit From It

By Tony Davila, Marc J. Epstein, Robert D. Shelton

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About the book

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right...Show more

Business innovation

Book details

ISBN

9780131497863

Publisher

Pearson P T R

Published year

2005

Language

English

Edition

1

Original title

Making Innovation Work

Format

Hardcover

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