Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2015 • 1. edition
By Shaul Oreg, Jacob Goldenberg
0 Ratings • 0.0 of 5
About the book
Every year, about 25,000 new products are introduced in the United States. Most of these products fail - at considerable expense to the companies that produce them. This book brings the insights of marketing and organizational behavior to bear on the attitudes and behaviors of the remaining 80 percent who resist innovation.
Book details
ISBN
9780226632605
Publisher
The University of Chicago Press
Published year
2015
Language
Edition
1
Original title
Resistance to Innovation
Format
Hardcover
Shippping and returns
Shipping
Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
Returns
Contact the seller after delivery.
Reviews · 0
0 Ratings • 0.0 of 5
