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The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Hardcover • 2005 • English

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

By Tom Kelley, Jonathan Littman

1 Ratings • 5.0 of 5

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About the book

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifli...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780385512077

Publisher

Crown

Published year

2005

Language

English

Original title

The Ten Faces of Innovation IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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