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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2007 • English • 9. edition
By Leon G. Schiffman, Leslie Lazar Kanuk
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About the book
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear ...Show more
Book details
ISBN
9780131869608
Publisher
Pearson Prentice Hall
Published year
2007
Language
English
Edition
9
Original title
Consumer Behavior
Format
Hardcover
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