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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 1994 • English
By Leon G. Schiffman, Leslie Lazar Kanuk
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About the book
The Fifth Edition of this unique text uses a marketing segmentation approach to convey the essence of consumer behavior and to connect psychological, sociocultural, and decision-making aspects of consumer behavior. The authors explain in an integrated fashion what consumer behavior variables are, types and importance of consumer research, and problems in performing research. A vivid writing style motivates student interest.
Book details
ISBN
9780130821904
Publisher
Prentice-Hall International
Published year
1994
Language
English
Original title
Consumer Behavior
Format
Paperback
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