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English

LooseLeaf for Essentials of Marketing Research

Paperback • 2016 • 1. edition

LooseLeaf for Essentials of Marketing Research

By Jr. Hair Joe F., Mary Celsi, Mary Wolfinbarger, Robert P. Bush, David J. Ortinau

0 Ratings • 0.0 of 5

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About the book

Essentials of Marketing Research delivers a concise, up-to-date review of a broad variety of marketing research topics. Its application-oriented approach equips students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced in everything from their thorough treatment of qualitative research (a topic often given short shrift) to their knowledgeable coverage of sample size rules-of-thumb, backg...Show more

Book details

ISBN

9780078112119

Publisher

McGraw-Hill Education - Europe

Published year

2016

Language

Edition

1

Original title

LooseLeaf for Essentials of Marketing Research

Format

Paperback

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