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The Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

Hardcover • 2010 • English

The Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

By C. K. Prahalad

0 Ratings • 0.0 of 5

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About the book

An all-new edition of the breakthrough guide to building winning businesses in the world's poorest communities * *New case studies, strategies, and tactics from the legendary author who launched the revolution in business 'at the bottom of the pyramid.' *Presents up-to-the-minute answers to executives' crucial questions: Is there a market? Is there profit? Is there innovation? Is this a global opportunity? *Contains new interviews with several CEOs who are succeeding in emerging markets. Dra...Show more

Business strategy
Disruptive innovation
Entrepreneurship / Start-ups

Book details

ISBN

9780137009275

Publisher

Wharton School Pub.

Published year

2010

Language

English

Original title

The Fortune at the Bottom of the Pyramid Eradicating Poverty Through Profits

Format

Hardcover

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