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Marketing in Healthcare-Related Industries

Hardcover • 2020 • 1. edition

Marketing in Healthcare-Related Industries

By Robert E. Hinson, Ogechi Adeola, Yam B. Limbu, Emmanuel Mogaji

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About the book

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

Sales and marketing

Book details

ISBN

9781648021077

Publisher

Information Age Publishing

Published year

2020

Language

Edition

1

Original title

Marketing in Healthcare-Related Industries

Format

Hardcover

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Other versions

Marketing in Healthcare-Related Industries

Paperback · 2020

Reviews · 0

0 Ratings • 0.0 of 5

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