The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

The mirage of global markets : how globalizing companies can succeed as markets localize

Paperback • 2004 • English

The mirage of global markets : how globalizing companies can succeed as markets localize

By David Arnold

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Why do even the best companies struggle to become as profitable in international markets as they are at home? Because they've fallen for the "mirage" of a truly global market. In fact, the world is comprised of hundreds of intensely local markets that are becoming more fragmented with each passing year. In The Mirage of Global Markets, David Arnold reveals why multinationals are actually losing market share--and how the world is rapidly accelerating towards "segments of one." Next, he offers you...Show more

Book details

ISBN

9780130470669

Publisher

Upper Saddle River, NJ : FT Prentice Hall

Published year

2004

Language

English

Original title

The mirage of global markets : how globalizing companies can succeed as markets localize

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Strategic International Marketing Strategy Development and Implementation

Strategic International Marketing Strategy Development and Implementation

Carl Arthur Solberg

Global Marketing & Advertising Understanding Cultural Paradoxes

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Global Marketing

Global Marketing

Svend Hollensen

The experience economy

The experience economy

B.Joseph Pine, James H. Gilmore

Global Strategy and Management

Global Strategy and Management

Paul N.

Marketing Rebellion The Most Human Company Wins

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

International Marketing

International Marketing

Carl Arthur Solberg

Negotiate Like a Local 7 Mindsets to Increase Your Success Rate in International Business

Negotiate Like a Local 7 Mindsets to Increase Your Success Rate in International Business

Jean-Pierre Coene

International Business

International Business

USA) Parboteeah K. Praveen (University of Wisconsin-Whitewater

The Great Convergence

The Great Convergence

Richard Baldwin

Global Marketing, Global Edition

Global Marketing, Global Edition

Warren J. Keegan

Blue Ocean Strategy

Blue Ocean Strategy

W. Chan Kim

The Culture Map

The Culture Map

Erin Meyer

Global strategi management

Global strategi management

J.George Frynas

Leading Digital

Leading Digital

George Westerman

Global Marketing and Advertising

Global Marketing and Advertising

Marieke de

International Management

International Management

Paul N. Gooderham

The End of Competitive Advantage

The End of Competitive Advantage

Rita Gunther McGrath

Breakout Nations: In Pursuit of the Next Economic Miracles

Breakout Nations: In Pursuit of the Next Economic Miracles

Ruchir Sharma

Global Marketing Management

Global Marketing Management

Masaaki Katobe

Global Innovation in Emerging Economies

Global Innovation in Emerging Economies

Prasada Reddy

Strategic Market Management: Global Perspectives, First Edition

Strategic Market Management: Global Perspectives, First Edition

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

The Next Great Globalization

The Next Great Globalization

Frederick M. Asher

Global Marketing A Decision-oriented Approach

Global Marketing A Decision-oriented Approach

Svend Hollensen

Foreign operation methods

Foreign operation methods

Welch, Lawrence S.

Multinational Firms and the Theory of International Trade

Multinational Firms and the Theory of International Trade

James R. Markusen

Competitive Advantage Creating and Sustaining Superior Performance

Competitive Advantage Creating and Sustaining Superior Performance

Michael E. Porter

The Competitive Strategy

The Competitive Strategy

Michael E. Porter

Taming Globalization Frontiers of Governance

Taming Globalization Frontiers of Governance

David Held

Managing Across Borders

Managing Across Borders

Christopher A. Bartlett

The Global Challenge Frameworks for International Human Resource Management

The Global Challenge Frameworks for International Human Resource Management

Paul Evans

Guide to Financial Markets

Guide to Financial Markets

Marc Levinson

Opening Digital Markets

Opening Digital Markets

Walid Mougayar

Competitive advantage of nations

Competitive advantage of nations