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Blue Ocean Strategy

Hardcover • 2005 • English • 1. edition

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

By W. Chan Kim, Renee Mauborgne

0 Ratings • 0.0 of 5

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About the book

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the blood...Show more

Business strategy
Business innovation
Entrepreneurship / Start-ups

Book details

ISBN

9781591396192

Publisher

Harvard Business Review Press

Published year

2005

Language

English

Edition

1

Original title

Blue Ocean Strategy

Format

Hardcover

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