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About the book
Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operat...Show more
Book details
ISBN
9781578517077
Publisher
Harvard Business Review Press
Published year
2002
Language
English
Original title
Managing Across Borders
Format
Paperback
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