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The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Hardcover • 2021 • English • 1. edition

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

By Raj Venkatesan, Rajkumar Venkatesan, Jim Lecinski

1 Ratings • 5.0 of 5

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About the book

"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will address this critical pivot point in marketing. The authors pose to marketers the critical questions of (1) 'How should modern Marketers be thinking about Artificial Intelligence and Machine Learning?' and...Show more

Book details

ISBN

9781503613164

Publisher

Stanford University Press

Published year

2021

Language

English

Edition

1

Original title

The AI Marketing Canvas A Five-stage Road Map to Implementing Artificial Intelligence in Marketing

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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