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© 2026 Bookis AS

English

Marketing Research

Hardcover • 1995 • English

Marketing Research

By Alvin C. Burns

0 Ratings • 0.0 of 5

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About the book

This text embodies a process approach, introducing students to an 11 step marketing research process in Chapter 3. It stresses the contemporary practice of marketing research by highlighting technological change, methodological innovation, global implications, and ethical issues. By integrating SPSS for Windows Student Version, the text familiarizes students with one of the most widely adopted statistical analysis programs available. A standard in the marketing research industry, SPSS is used by...Show more

Book details

ISBN

9780131498655

Publisher

Pearson Education

Published year

1995

Language

English

Original title

Marketing Research

Format

Hardcover

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