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Marketing Communications

Pocket • 2016 • 1. utgave

Marketing Communications

Av Ze Zook, P. R. Smith

0 vurderinger • 0.0 av 5

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Om boken

Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide studen...Vis mer

Salg og markedsføring

Om boken

ISBN

9780749473402

Forlag

Kogan Page Ltd

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Marketing Communications

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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