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Service-Dominant Logic Premises, Perspectives, Possibilities

Pocket • 2014 • Engelsk

Service-Dominant Logic Premises, Perspectives, Possibilities

Av Robert F. Lusch, Stephen L. Vargo

0 vurderinger • 0.0 av 5

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Om boken

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maxim...Vis mer

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Om boken

ISBN

9780521124324

Forlag

Cambridge University Press

Publiseringsår

2014

Språk

Engelsk

Originaltittel

Service-Dominant Logic Premises, Perspectives, Possibilities

Format

Pocket

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0 vurderinger • 0.0 av 5

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