Stephen L. Vargo

4 titler på Bookis

Alle bøker

Tjenestedominant logikk

Tjenestedominant logikk

2014

Service-Dominant Logic

Service-Dominant Logic

2014

Toward a Better Understanding of the Role of Value in Markets and Marketing

Toward a Better Understanding of the Role of Value in Markets and Marketing

2012

Service-Dominant Logic Premises, Perspectives, Possibilities

Service-Dominant Logic Premises, Perspectives, Possibilities

2014

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