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INFLUENCE

Pocket • 2021 • Engelsk

INFLUENCE: The psychology of persuasion

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Om boken

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights...Vis mer

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Om boken

Publiseringsår

2021

Språk

Engelsk

Originaltittel

INFLUENCE

Format

Pocket

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