B2B Customer Experience

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Business-to-business marketing

Helen McGrath, Ross Brennan, Louise Canning

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Customer Communities Engage and Retain Customers to Build the Future of Your Business

Nick Mehta

Experience, Inc. Why Companies That Uncover Purpose, Create Connection, and Celebrate Their People Will Triumph

Jill Popelka

The Cult of the Customer Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Shep Hyken

Customer Understanding

Annette Franz

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Designing Experiences

Ph.D. Rossman Dean Emeritus J. Robert

Worlds of Wonder Experience Design for Curious People

Erik Bär

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

This is Service Design Doing

Marc Stinkdorn

The Customer Centricity Playbook

Peter Fader

Customer Impact Agenda

Phil Winters

The Employee Experience Advantage

Jacob Morgan

Mapping Experiences

James Kalbach

When Digital Becomes Human

Steven Van Belleghem

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

Customer Service A Practical Approach

Elaine K. Harris

Inbound Marketing : Attract, Engage, and Delight Customers Online

Brian. Halligan

Experience Design: A Framework for Integrating Brand, Experience, and Value

Patrick Newbery

Experience Design : A Framework for Integrating Brand, Experience, and Value

Patrick. Newbery

The Effortless Experience Conquering the New Battleground for Customer Loyalty

Matthew Dixon

Essentials of Marketing

Paul Baines

Emarketing excellence

Dave Chaffey

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Carmine Gallo

The Intention Economy When Customers Take Charge

Doc Searls

The experience economy

B. Joseph

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Customer Service

John Thomas Aalstad

Living The Brand - How to transform every member of your organization into a brand champion

Nicholas Ind

Bringing User Experience to Healthcare Improvement The Concepts, Methods and Practices of Experience-based Design

Paul Bate

Selling Today Creating Customer Value

Gerald L. Manning

The Brand Gap

Marty Neumeier

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale