Praise For Small Data: The tiny clues that uncover huge trends

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<p><b>Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing</b> <p>Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. <p>Lindstrom connects the dots in this globetrotting narrative that will enthr...Vis mer