Buyology: how everything we believe about why we buy is wrong

The JOLT Effect How High Performers Overcome Customer Indecision

Matthew Dixon

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

Influence

Robert B. Cialdini

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews

The Choice Factory

Richard Shotton

The Elephant in the Brain

Kevin Simler

Everybody lies

Small data

Martin Lindstrom

Pre-suasion

Robert B. Cialdini

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Adam Alter

Inside the Mind of the Shopper

Herb Sorensen

Praise For Small Data

Martin Lindstrom

The Persuaders

James Garvey

The Psychology of Advertising

Bob M.

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing

Roger Dooley

Salt, Sugar, Fat

Michael Moss

Decoded : The Science Behind Why We Buy

Phil. Barden

To Sell Is Human The Surprising Truth About Moving Others

Daniel H. Pink

Brand Thinking and Other Noble Pursuits

Debbie Millman

Thinking The New Science of Decision-Making, Problem-Solving, and Prediction

John Brockman

The Art of Shopping: How We Shop and Why We Buy

Siemon Scamell-Katz

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

Seth Godin

You Are Not So Smart Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

David McRaney

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom

Big Brand Theory

Sandu Publishing

The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Gad Saad

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

Brand society

Martin Kornberger

Priceless The Myth of Fair Value (and how to Take Advantage of It)

William Poundstone

Ecological Intelligence Knowing the Hidden Impacts of What We Buy

Daniel Goleman

All marketers are liars

Seth Godin

Why we buy

Paco Underhill

Buyology. Sandheder og løgne om, hvorfor vi køber.

Martin Lindstrom

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Brand Sense

Martin Lindstrom

Born to Buy A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today)

Juliet B. Schor

Influence: Science and Practice

Robert B. Cialdini

To sell is human

Daniel H. Pink