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Norsk

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Innbundet • 2006 • Engelsk

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Av Jim Blythe

0 vurderinger • 0.0 av 5

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Om boken

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the `Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, ...Vis mer

Om boken

ISBN

9781412930871

Forlag

SAGE Publications Inc

Publiseringsår

2006

Språk

Engelsk

Originaltittel

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Format

Innbundet

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Omtaler · 0

0 vurderinger • 0.0 av 5

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