Pocket • 2022
Digital marketing fundamentals: From strategy to ROI
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Om boken
The first fullt-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. The book is easy to read and contains many international examples and cases. In this book, all relevant aspects of digital marketing are adressed: strategic aspects, market research, product development and realisation, branding, customer acqusition, customer loyalty and order processing.
Om boken
ISBN
9789001749842
Publiseringsår
2022
Språk
Engelsk
Utgave
null
Originaltittel
Digital marketing fundamentals
Format
Frakt og retur
Frakt
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Returer
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