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Digital marketing fundamentals

Pocket • 2022 • Engelsk

Digital marketing fundamentals: From strategy to ROI

Av Marjolein visser, Berend Sikkenga, Mike Berry

11 vurderinger • 5.0 av 5

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Om boken

The first fullt-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. The book is easy to read and contains many international examples and cases. In this book, all relevant aspects of digital marketing are adressed: strategic aspects, market research, product development and realisation, branding, customer acqusition, customer loyalty and order processing.

Datagrafikk og digitale medier

Om boken

ISBN

9789001749842

Publiseringsår

2022

Språk

Engelsk

Originaltittel

Digital marketing fundamentals

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

11 vurderinger • 5.0 av 5

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