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The Psychology of Consumer Profiling in a Digital Age

Pocket • 2018 • 1. utgave

The Psychology of Consumer Profiling in a Digital Age

Av Barrie Gunter

0 vurderinger • 0.0 av 5

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Om boken

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the lev...Vis mer

Markedsundersøkelser

Om boken

ISBN

9781138340749

Forlag

Taylor & Francis Ltd

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

The Psychology of Consumer Profiling in a Digital Age

Format

Pocket

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Omtaler · 0

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