Introduction to neuromarketing & consumer neuroscience

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Marketing

Paul Baines

Neuropsychology

Brian Kolb

Blindsight The (Mostly) Hidden Ways Marketing Reshapes Our Brains

Matt Johnson

The students guide to cognitive neuroscience

Jamie Ward

Neuroscience exploring the brain

Mark Bear,

Marketing rebellion

Mark Schaefer

Marketing Analytics

Mike Grigsby

Inside the Mind of the Shopper

Herb Sorensen

The Psychology of Advertising

Bob M.

Consumer behaviour

Michael R.

Marketing Theory

Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing

Roger Dooley

Integrated marketing communications

Chitty

Consumer Behavior

Frank R. Kardes

The new rules of marketing & PR

David Meerman

E-Marketing

Judy Strauss

Socialnomics

Erik Qualman

Principles of Neural Science

Eric Kandel

Decoded : The Science Behind Why We Buy

Phil. Barden

Emarketing exellence

Dave chaffey

Principles of marketing

Philip Kotler

Contemporary direct and interactive marketing

Lisa Spiller

Marketing Research An Applied Approach

Naresh K. Malhotra

Consumer Behavior Science and Practice

Frank R. Kardes

Neuroscience

Mark F.

Brand Sense

Martin Lindstrom

Fundamentals of Human Neuropsychology 5th edition

Kolb & Whishaw

The attention economy : understanding the new currency of business

Thomas H. Davenport

Understanding Consumer Behavior

J. Paul Peter

Neuropsychology: a clinical approach

Kevin W. Walsh

Digital Marketing

Alan Charlesworth