Pocket • 2015 • 1. utgave

Ads, Fads, and Consumer Culture

Name: Ads, Fads, and Consumer Culture
SKU: 9781442241251
Availability: OutOfStock
ISBN: 9781442241251

Av Arthur Asa Berger

0 vurderinger • 0.0 av 5

‌
‌

‌

‌
‌

‌

‌
‌
‌
‌
‌
‌
‌
‌

‌

Om boken

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berg...Vis mer

Om boken

ISBN

9781442241251

Forlag

Rowman & Littlefield

Publiseringsår

2015

Språk

Utgave

Originaltittel

Ads, Fads, and Consumer Culture

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

The Psychology of Advertising

Bob Michaël Fennis

Consumer Behavior Buying, Having, and Being

Michael Solomon

Foundations of Marketing

John Fahy

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Consumer Behavior: Buying, Having, and Being - 13. utgave

Micheal R. Solomon

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Consumer Behaviour

Zubin Sethna

Cultural Theory and Popular Culture A Reader

John Storey

Consumer Behavior, Global Edition

Leon G. Schiffman

Consumer Behavior 6th edition

Wayne Andersen

Marketing Ethics & Society

Consumer Behavior

Frank R. Kardes

Global Marketing and Advertising

Marieke de

Persuasion

Gass, Robert H

Consumer Behaviour - A European Outlook

Leon P. Bignold

Consumer Behavior Science and Practice

Frank R. Kardes

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

What Objects Mean An Introduction to Material Culture

Arthur Asa Berger

American Culture

Anders Breidlid

Marketing Culture and the Arts

François Colbert

Global Culture Industry

Scott Lash

Brands

Marcel Danesi

Modern American Culture

Christopher Bigsby

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

The Substance of Style How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness

Virginia Postrel

Advertising cultures

Sean Nixon

Age Of Propaganda: The Everyday Use And Abuse Of Persuasion

Anthony Pratkanis

Market Society

Don Slater

An All-consuming Century Why Commercialism Won in Modern America

Gary S. Cross

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Consumer Culture & Modernity

Consumer Culture and Postmodernism

Mike Featherstone

Culture and Society Contemporary Debates

Jeffrey C. Alexander