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Consumer Behavior

Innbundet • 2014 • Engelsk

Consumer Behavior

Av Frank R. Kardes

0 vurderinger • 0.0 av 5

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Om boken

Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.

Sosiale medier / sosiale nettverk

Om boken

ISBN

9781133587675

Forlag

Cengage Learning, Inc

Publiseringsår

2014

Språk

Engelsk

Originaltittel

Consumer Behavior

Format

Innbundet

Frakt og retur

Frakt

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Omtaler · 0

0 vurderinger • 0.0 av 5

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