Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

Norge

Region er basert på IP-adresse

  1. Hjem
  5. Kommunikasjonsteori
  1. Hjem
  3. Sjangere
  7. Kommunikasjonsteori
Persuasive Copywriting

Innbundet • 2016 • Engelsk

Persuasive Copywriting

Av Andy Maslen

1 vurderinger • 5.0 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them l...Vis mer

Kommunikasjonsstudier

Om boken

ISBN

9780749479084

Forlag

Kogan Page Ltd

Publiseringsår

2016

Språk

Engelsk

Originaltittel

Persuasive Copywriting

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Andre utgaver

Persuasive Copywriting

Persuasive Copywriting

Pocket · 2019

Omtaler · 0

1 vurderinger • 5.0 av 5

Du vil kanskje også like

Everybody Writes Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Everybody Writes Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Influence: the psychology of persuasion

Influence: the psychology of persuasion

Robert B. Cialdini, PH.D.

Crucial Conversations

Crucial Conversations

Al Switzler

Influence

Influence

Robert B. Cialdini

Persuasion

Persuasion

USA) Gass Robert H (California State University Fullerton

Persuasive Copywriting Includes COPYWRITING

Persuasive Copywriting Includes COPYWRITING

Luigi Padovesi

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell Or Who You Sell It To!

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell Or Who You Sell It To!

Jim Edwards

D&AD. The Copy Book

D&AD. The Copy Book

Copywriting Made Simple

Copywriting Made Simple

Tom Albrighton

The Art of the Click

The Art of the Click

Glenn Fisher

Five stars

Five stars

Write to sell

Write to sell

Andy maslen

Pre-suasion

Pre-suasion

Robert B. Cialdini

How to Write Copy That Sells The Step-By-Step System for More Sales, to More Customers, More Often

How to Write Copy That Sells The Step-By-Step System for More Sales, to More Customers, More Often

Ray Edwards

Persuasive Communication, Third Edition

Persuasive Communication, Third Edition

Paul A. Mongeau

The Psychology of Advertising

The Psychology of Advertising

Bob M.

Advertising by Design

Advertising by Design

Robin Landa

The Advertising Concept Book

The Advertising Concept Book

Pete Barry

The new rules of marketing & PR

The new rules of marketing & PR

David Meerman

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Brilliant Selling What the Best Salespeople Know, Do and Say

Brilliant Selling What the Best Salespeople Know, Do and Say

Jeremy Cassell

The Art of the Pitch Persuasion and Presentation Skills that Win Business

The Art of the Pitch Persuasion and Presentation Skills that Win Business

Peter Coughter

Corporate Communication A Guide to Theory and Practice

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Yes! 50 Secrets from the Science of Persuasion

Yes! 50 Secrets from the Science of Persuasion

Noah J. Goldstein

The Copywriter's Handbook

The Copywriter's Handbook

Robert W. Bly

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

Persuasive communication

Persuasive communication

James B.

Persuasion Theory & Research

Persuasion Theory & Research

Daniel J O`Keefe

Influence: Science and Practice

Influence: Science and Practice

Robert B. Cialdini

The Handbook of Communication Skills

The Handbook of Communication Skills

To sell is human

To sell is human

Daniel H. Pink