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Consumer Behaviour

Hardcover • 2016 • 1. edition

Consumer Behaviour

By Zubin Sethna, Jim Blythe

0 Ratings • 0.0 of 5

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About the book

Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice.Written from a European perspective, international in its scope and with an array of global international examples and cases from a variety of geographic locations and different industr...Show more

Market research

Book details

ISBN

9781473919129

Publisher

SAGE Publications Ltd

Published year

2016

Language

Edition

1

Original title

Consumer Behaviour

Format

Hardcover

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Other versions

Consumer Behaviour

Consumer Behaviour

Hardcover · 2019

Consumer Behaviour

Consumer Behaviour

Paperback · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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