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Consumer Behaviour

Hardcover • 2019 • 1. edition

Consumer Behaviour

By Zubin Sethna, Jim Blythe

0 Ratings • 0.0 of 5

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About the book

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding.The book strikes a balance between sociological and psychological aspects of consumer behavior and features coverage of social media, digital consumption and up to date marketing practice.New to this edition:Fully updated cases and global examples of consumer behaviour in indus...Show more

Market research

Book details

ISBN

9781526450005

Publisher

SAGE Publications Ltd

Published year

2019

Language

Edition

1

Original title

Consumer Behaviour

Format

Hardcover

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Other versions

Consumer Behaviour

Consumer Behaviour

Hardcover · 2016

Consumer Behaviour

Consumer Behaviour

Paperback · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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