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English

Priceless The Hidden Psychology of Value

Paperback • 2011 • English

Priceless The Hidden Psychology of Value

By William Poundstone

0 Ratings • 0.0 of 5

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About the book

Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consu...Show more

Book details

ISBN

9781851688296

Publisher

Oneworld Publications

Published year

2011

Language

English

Original title

Priceless The Hidden Psychology of Value

Format

Paperback

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