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Persuasion in Your Life

Paperback • 2017 • 1. edition

Persuasion in Your Life

By USA) Wahl Shawn T. (Missouri State University, Eric Morris

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About the book

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You've Learned" reviews for comprehension. Students and instructors can use the wealth of online ...Show more

Communication studies

Book details

ISBN

9781138689602

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Persuasion in Your Life

Format

Paperback

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