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Blue Ocean Strategy

Hardcover • 2015 • English

Blue Ocean Strategy

By W. Chan Kim

4 Ratings • 4.8 of 5

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About the book

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever...Show more

Sales and marketing

Book details

ISBN

9781625274496

Publisher

Harvard Business School Publishing

Published year

2015

Language

English

Original title

Blue Ocean Strategy

Format

Hardcover

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Other versions

Blue ocean strategy

Blue ocean strategy

Paperback · 2010

Blue ocean strategy

Blue ocean strategy

Hardcover · 2005

Reviews · 0

4 Ratings • 4.8 of 5

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