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Blue ocean strategy

Hardcover • 2005 • Norwegian Bokmål • 1. edition

Blue ocean strategy: de nye vinnerstrategiene

By W. Chan Kim, Renée Mauborgne

4 Ratings • 4.8 of 5

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About the book

Ikke konkurrer med rivaler - gjør dem overflødige! Det handler om å finne den strategi som gjør bedriften unik på markedet og skaper produkter som er overlegne i forhold til konkurrentene. Det gjelder å fokusere på kreativitet og nye ideer - ikke på rå konkurranse på for eksempel pris. Bedriftene har lenge konkurrert knallhardt for å oppnå bærekraftig og lønnsom vekst. De har slåss om konkurransefortrinn, kjempet om markedsandeler og strevd for å skille seg ut. Men i dagens overfylte næringsliv ...Show more

Sales and marketing

Book details

ISBN

9788204111586

Publisher

Damm

Published year

2005

Language

Norwegian Bokmål

Edition

1

Original title

Blue ocean strategy

Format

Hardcover

Shippping and returns

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Other versions

Blue ocean strategy

Blue ocean strategy

Paperback · 2010

Blue ocean strategy

Blue ocean strategy

Paperback · 2014

Reviews · 0

4 Ratings • 4.8 of 5

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