The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Sales and marketing
  1. Home
  3. Genres
  7. Sales and marketing
Blue ocean strategy

Paperback • 2014 • Norwegian Bokmål • 1. edition

Blue ocean strategy: de nye vinnerstrategiene

By W. Chan Kim, Renée Mauborgne

Part of the series Ajour i arbeidslivet

4 Ratings • 4.8 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

IKKE KONKURRER MED RIVALENE – GJØR DEM OVERFLØDIGE! De nye vinnerstrategiene går ut på å gjøre bedriften din unik på markedet og å fokusere på kreativitet og nye ideer. Denne boken lærer deg hvordan. Forfatterne fremhever seks prinsipper for hvordan du som leder av en bedrift kan omforme markedsgrensene, fokusere på det store bildet, nå utover den eksisterende etterspørselen, gjøre alt i strategisk riktig rekkefølge, overvinne hindre i organisasjonen og bygge gjennomføringen inn i strategien. De...Show more

Sales and marketing

Book details

ISBN

9788202440305

Publisher

Cappelen Damm

Published year

2014

Language

Norwegian Bokmål

Edition

1

Original title

Blue ocean strategy

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Blue ocean strategy

Blue ocean strategy

Paperback · 2010

Blue ocean strategy

Blue ocean strategy

Hardcover · 2005

Reviews · 0

4 Ratings • 4.8 of 5

You might also like

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Endless Customers A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Marcus Sheridan

Beyond Disruption Innovate and Achieve Growth Without Displacing Industries, Companies, Or Jobs

Beyond Disruption Innovate and Achieve Growth Without Displacing Industries, Companies, Or Jobs

W. Chan Kim

Exploring Strategy. 13th edition

Exploring Strategy. 13th edition

Richard Whittington

The Digital Transformation Roadmap Rebuild Your Organization for Continuous Change

The Digital Transformation Roadmap Rebuild Your Organization for Continuous Change

David L. Rogers

Rethinking Competitive Advantage New Rules for the Digital Age

Rethinking Competitive Advantage New Rules for the Digital Age

Ram Charan

Radical Focus SECOND EDITION Achieving Your Goals with Objectives and Key Results

Radical Focus SECOND EDITION Achieving Your Goals with Objectives and Key Results

Christina R Wodtke

The experience economy

The experience economy

B.Joseph Pine, James H. Gilmore

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

Marketing Rebellion The Most Human Company Wins

Marketing Rebellion The Most Human Company Wins

Mark W. Schaefer

Strategy Beyond the Hockey Stick

Strategy Beyond the Hockey Stick

Chris Bradley

HBR's 10 must reads On Strategy

HBR's 10 must reads On Strategy

Harvard Business

Exploring Strategy

Exploring Strategy

Gerry Johnson

Strategy

Strategy

Bob De Wit

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth

The Lean Strategy: Using Lean to Create Competitive Advantage, Unleash Innovation, and Deliver Sustainable Growth

Michael Balle

Marketing Strategy

Marketing Strategy

Robert Palmatier

Strategy Synthesis

Strategy Synthesis

Bob De Wit

Strategy That Works

Strategy That Works

Paul Leinwand

The New Rules of Sales and Service

The New Rules of Sales and Service

David Meerman Scott

The Strategy Book

The Strategy Book

Max McKeown

Zone to Win

Zone to Win

Geoffrey A Moore

Aligning Strategy and Sales

Aligning Strategy and Sales

Frank V. Cespedes

Tilt Shifting Your Strategy from Products to Customers

Tilt Shifting Your Strategy from Products to Customers

Niraj Dawar

The End of Competitive Advantage

The End of Competitive Advantage

Rita Gunther McGrath

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Leading Change

Leading Change

John P. Kotter

Sharkonomics

Sharkonomics

Stefan engeseth

Strategy - Process, content, context

Strategy - Process, content, context

Ron Meyer

Strategic Market Management: Global Perspectives, First Edition

Strategic Market Management: Global Perspectives, First Edition

The Boston Consulting Group on Strategy Classic Concepts and New Perspectives

The Boston Consulting Group on Strategy Classic Concepts and New Perspectives

Carl W. Stern

The financial times guide to strategy

The financial times guide to strategy

Richard Koch

Blue Ocean Strategy

Blue Ocean Strategy

W. Chan Kim

Kellogg om Strategy

Kellogg om Strategy

David Dranove

The big moo

The big moo

Seth Godin

The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies

The New Strategic Selling The Unique Sales System Proven Successful by the World's Best Companies

Robert B. Miller

The Competitive Strategy

The Competitive Strategy

Michael E. Porter

Wharton on Dynamic Competitive Strategy

Wharton on Dynamic Competitive Strategy

George S. Day

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Strategy Maps Converting Intangible Assets Into Tangible Outcomes

Robert S. Kaplan

Competing for the Future

Competing for the Future

Gary Hamel

The New Rules: How to Succeed in Today's Post-Corporate World

The New Rules: How to Succeed in Today's Post-Corporate World

John P. Kotter