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Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

Paperback • 2009 • English

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

By Avinash Kaushik

1 Ratings • 5.0 of 5

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About the book

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics...Show more

Book details

ISBN

9780470529393

Publisher

SYBEX

Published year

2009

Language

English

Original title

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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