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Meatball Sundae : Is Your Marketing Out of Sync?

Hardcover • 2008

Meatball Sundae : Is Your Marketing Out of Sync?

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About the book

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new.? Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresist...Show more

Book details

ISBN

9781591841746

Published year

2008

Language

Original title

Meatball Sundae : Is Your Marketing Out of Sync?

Format

Hardcover

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