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Business-to-Business Marketing

Hardcover • 2020 • 1. edition

Business-to-Business Marketing

By Ross Brennan, Louise Canning, Raymond McDowell

2 Ratings • 5.0 of 5

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About the book

Brennan and Canning cover the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies.

Business strategy
Sales and marketing
Advertising, marketing and sponsorship law

Book details

ISBN

9781526494405

Publisher

SAGE Publications Ltd

Published year

2020

Language

Edition

1

Original title

Business-to-Business Marketing

Format

Hardcover

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Other versions

Business-to-Business Marketing

Business-to-Business Marketing

Hardcover · 2017

Business-to-Business Marketing

Business-to-Business Marketing

Paperback · 2017

Reviews · 0

2 Ratings • 5.0 of 5

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