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Business-to-Business Marketing

Paperback • 2017 • 1. edition

Business-to-Business Marketing

By Ross Brennan, Louise Canning, Raymond McDowell

2 Ratings • 5.0 of 5

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About the book

`This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business SchoolTaking in both European and US approaches to form a balanced, global-minded...Show more

Business strategy

Sales and marketing

Advertising, marketing and sponsorship law

Book details

ISBN

9781473973442

Publisher

SAGE Publications Ltd

Published year

2017

Language

Edition

1

Original title

Business-to-Business Marketing

Format

Paperback

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Other versions

Business-to-Business Marketing

Hardcover · 2017

Business-to-Business Marketing

Hardcover · 2020

Reviews · 0

2 Ratings • 5.0 of 5

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