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Business Development

Paperback • 2014

Business Development

By Hans Heiberg

0 Ratings • 0.0 of 5

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About the book

This textbook answers the basic questions: "What is business development?" "What does the business developer do?" and "What characterises good, structured, effective business development?" Distinguishing business development and the tasks of the business developer from traditional approaches of strategic management, entrepreneurship, and strategic marketing, this textbook will enable the market-oriented business developer to conceive, craft, and implement superior business plans. The book is d...Show more

Business and Management

Book details

ISBN

9780470683668

Published year

2014

Language

Original title

Business Development

Format

Paperback

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Other versions

Business Development

Business Development

Hardcover · 2016

Reviews · 0

0 Ratings • 0.0 of 5

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