This Business of Global Music Marketing: Global Strategies for Maximizing Your Music’s Popularity and Profits

Music Marketing for the DIY Musician Creating and Executing a Plan of Attack on a Low Budget

Bobby Borg

Marketing

Paul Baines

Global Marketing & Advertising

Marieke de Mooij

International Business Competing in the Global Marketplace

Charles W. L. Hill

Business-to-Business Marketing

Ross Brennan

Entrepreneurship

William D. Bygrave

The Music Management Bible

Music Managers Forum

Marketing and Managing Tourism Destinations

Alastair M. Morrison

International Business

USA) Parboteeah K. Praveen (University of Wisconsin-Whitewater

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Amy Macy

Global Marketing, Global Edition

Warren J. Keegan

Marketing Ethics & Society

Music Marketing for the DIY Musician

Bobby Borg

Global marketing

Svend Hollensen

International Marketing

Masaaki kotabe

Winning Global Markets : How Businesses Invest and Prosper in the World''s High-Growth Cities

Philip. Kotler

All you need to know about the music business

Donald S. Passman

Web marketing for the music business

Tom Hutchison

E-Marketing

Judy Strauss

Business and politics in a new global order

Kjell A. Eliassen

Principles of marketing

Philip Kotler

Marketing planning

Stephan sorger

Global Marketing Management

Masaaki Katobe

Music Money and Success 7th Edition: The Insider's Guide to Making Money in the Music Business

Jeffrey Brabec

Record label marketing

Tom Hutchison

This Business of Artist Management The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View

Xavier M. Frascogna, Jr.

This Business of Music Marketing & Promotion

Tad Lathrop

The attention economy : understanding the new currency of business

Thomas H. Davenport

Marketing of High-Technology Products and Innovations

Jakki J. Mohr

Music genres and corporate cultures

Keith Negus

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

The Music Industry

Patrik Wikström