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© 2026 Bookis AS
English
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Hardcover • 2017 • 1. edition
By Ross Brennan, Louise Canning, Raymond McDowell
2 Ratings • 5.0 of 5
About the book
`This textbook stands out from others by combining multiple approaches to B2B marketing theory with up-to-date examples from practice. The inclusion of many international examples makes it invaluable for faculty and students worldwide. It is a must read for students and a truly refreshing addition to any marketing course.' - Catherine Sutton-Brady, Associate Professor of Marketing, The University of Sydney Business SchoolTaking in both European and US approaches to form a balanced, global-minded...Show more
Book details
ISBN
9781473973435
Publisher
SAGE Publications Ltd
Published year
2017
Language
Edition
1
Original title
Business-to-Business Marketing
Format
Hardcover
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Reviews · 0
2 Ratings • 5.0 of 5
