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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Paperback • 2017 • 1. edition

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

By Philip Kotler, Andris Zoltners, Manish Goyal, Jr. Anderson James C.

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About the book

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.This book will inspire you to:Understand your customer's buying centerIntegrate your sales and marketing operationsAssess your business...Show more

Sales and marketing management

Book details

ISBN

9781633693272

Publisher

Harvard Business Review Press

Published year

2017

Language

Edition

1

Original title

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

Format

Paperback

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