Paperback • 2005 • English • 2. edition

Corporate communication: a strategic approach to building reputation

Name: Corporate communication
SKU: 9788205339392
Price: 89.0 NOK
Availability: InStock
Rating: 5 (3 reviews)
ISBN: 9788205339392

By Peggy Simcic Brønn, Roberta Wiig

Part of the series Corporate communication

3 Ratings • 5.0 of 5

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About the book

Communication is the heart of organizational success. This book places communication squarely in the strategic processes of the organization. This is important if organizations are to build and maintain good images or reputations. The editors of this book have assembled leading international academics and practitioners to explore what, in their minds, are essential subjects that managers need to consider if they are to be effective communicators. These include understanding communication’s rol...Show more

Business and Management

Book details

ISBN

9788205339392

Publisher

Gyldendal akademisk

Published year

2005

Language

English

Edition

Original title

Corporate communication

Format

Paperback

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Other versions

Corporate communication

Paperback · 2002

Corporate communication

Paperback · 2018

Reviews · 0

3 Ratings • 5.0 of 5

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