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Fame & Fortune

Paperback • 2003 • English

Fame & Fortune: How Successful Companies Build Winning Reputations

By Charles J., Cees B.M.

4 Ratings • 4.5 of 5

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About the book

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.

Society and Social Sciences

Book details

ISBN

9780137144419

Published year

2003

Language

English

Original title

Fame & Fortune

Format

Paperback

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Reviews · 0

4 Ratings • 4.5 of 5

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